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Every sale begins with a lead. Lead Builders provides you with the building blocks of lead generation to grow your business. Dealers who attend these sessions will learn hundreds of unique ideas and programs to help generate qualified leads. Following are specific strategies, concepts and programs that are covered in each session:
- Lead Builders 101 - "Breakthroughs: How to Grow Your Business to the Next Level"
This session will give dealers a sure-fire way to implement all the great marketing ideas they’ll learn. This won’t cost much at all, but will ensure a steady supply of leads year-round… a 'must-attend' session.
- Lead Builders 102 - "Creating No-Cost, Low-Cost Leads"
Starts with the formula for determining how many leads dealers need. Shows dealers how to generate leads through promotions and public relations programs at very little cost. Includes unique ideas on how to use newsletters, social media, effective direct mail, how to make your web site more interactive, how to use lead boxes and other unique ideas…
- Lead Builders 103 - "Double Your Business with Canvassing"
Double your business; get one job from every job sold. How to find effective canvassers. Includes canvassing techniques, scripts, incentive packages and compensation.
- Lead Builders 104 - "Building an Effective Annual Advertising Calendar"
Teaches dealers how to lay out a plan for the entire year, understand how and where to spend their money on media and provides them with advertising concepts and ideas. Covers specific sales promotions, public relations programs and how to create an annual marketing planning calendar.
- Lead Builders 105 - "Make Your Print Work Harder"
Learn what works, what doesn’t and how to write, design and place ads.
Teaches dealers how to get the best placement and position in newspapers or magazines, how to use advertorials and how to get free advertising with publicity, newspaper columns and goodwill events.
- Lead Builders 106 - "Get the Most Out of Your Home Shows"
Ways to maximize dealers involvement in these events. Understand the differences for each kind of show, how and why to participate, how to staff a booth, attract more qualified leads and follow-up show leads.
- Lead Builders 107 - "Build Repeat & Referral Business with Newsletters"
Stimulate new business with attention-getting newsletters. How to set them up, determine content and use them with repeat and referral programs. Attract more prospects to your web site, generate leads with contests and build showroom traffic.
- Lead Builders 108 - "Don’t Waste Media Dollars; How to Negotiate Media: TV, Radio and Print"
Bombarded with media people offering you great packages that eat up most of your budget? Learn what a “good deal” is, when to back away, how many spots you need, what oversaturation is and how to take advantage of the best promotional opportunities you can generate, not just station promotions. Understand the difference between “gross” and “net” rates. Save thousands of dollars when you attend this session.
- Lead Builders 109 - "Cut Your Ad Budget in Half with Co-Op Promotions"
Dealers learn how to leverage their advertising dollars by doing joint co-op promotions with other companies or organizations to double media exposure. Work with complementary, but non-competing companies, vendors and media outlets.
- Lead Builders 110 - "Build More Business through your Web Site and Social Media"
Use your web site to generate leads. Make it an ecommerce machine. Learn what a web site should include, what drives a web site and how to achieve search engine optimization. Learn about autoresponders, blogs and online publicity to grow a dealer’s database through the internet. Jam packed with ways to take advantage of the least costly but most misunderstood lead source, internet marketing and social media.
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