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Learn how to buy television and radio time without it costing an arm and a leg. Find out all about "direct response" TV and how to save a bundle of money when you air your commercials. We'll teach you how to create and use a web site to build business by properly designing -- and merchandising it -- so prospects can literally visit your company on the Internet.
Our "Mostly Media" Seminar is a concentrated 1-day session that will empower you to take your sales potential to the next level and reach thousands more homeowners than ever before. You'll be able to talk to media sales reps with knowledge and conviction once you've attended this extraordinary workshop.
Click here to find out when this seminar is coming to your area!
- Lead Builders 301 - "Television - Your Most Powerful Medium"
Covers traditional :30 second commercials, direct response TV, Per Inquiry, telethons, infomercials and movie sponsorships. Explains how and where to get information and media kits, understanding Nielsen ratings, GRPs, TRPs, Audience Share, Reach & Frequency, Cost Per Point, Cost Per Thousand and how to plan, negotiate and place an effective TV schedule and track your results.
- Lead Builders 302 - "Radio - Planning, Negotiating and Buying Radio"
Provides reasons to buy radio, how to measure listenership, understanding Arbitron ratings, How to Calculate Audience Share, Average Quarter-Hour Ratings, Cume Ratings, Reach & Frequency, Cost Per Point, Cost Per Thousand, how to target demos, how to use radio for promotional opportunities, best times to buy and how to plan, negotiate and place your radio schedule and track your results.
- Lead Builders 303 - "The Worldwide Web and Your Web Site"
Details why a web site is important, what to include in your web site, ways to market your web site including a unique idea utilizing television, special offers on your web site, ways to attract visitors to your web site, how to make your site more effective, reference materials to help you, the importance of answering emails, rapid-response software for emails, search engine submission, optimization and marketing and promotion - the overall process, picking your target keywords and how to get your web site listed and found faster when you're up and running.
Click here to find out when this seminar is coming to your area!
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