Includes 11 samples for your customization:

• Yellow Page Ads - (Click to View) - Four standout ads for your Yellow Pages directories. No matter what kind of advertising you do, prospective customers will always refer to their Yellow Pages to find your telephone number. You don't need the biggest ad in the book - just the right size attention grabber! We have included two traditional black-on-yellow ads and two white "knock-out" ads with spot color that really makes them stand out.
   
  
• Trade Show Lead Form - (Click to View) - Our staff has put together this Trade Show Lead Form that will help you follow up HOT leads from shows, fairs and festivals. Since 80% of all show leads are never followed up, you can enter this information into a database of prospects to ensure they are contacted by your company.
   
  
• Advertising Calendar, Flow Chart and Concept Page - (Click to View) - Lead Builders created these forms to help you set up an annual plan and make sure that whatever advertising program you do provides a steady stream of leads. If you've run out of fresh marketing ideas, this Advertising Calendar and Concept Page are loaded with new ideas you can implement year-round.
   
  
• Direct Mail Campaign - (Click to View) - This Kit includes an effective 3-piece mail campaign you can use around a job site with a promotional offer that gets your prospects to respond. Targeted mailings to a small number of households consistently generate much greater response than mass mailings. Customize each letter and mail one out over a 3-week period.