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In addition to ½-Day and 1-Day Seminars sponsored by fabricators and suppliers, Lead Builders also sets up individual consultations with local dealers across the country. Gale Brown conducts in-depth, one-on-one telephone discussions or arranges to spend several days personally visiting with a dealer or distributor at their request.
Gale collects as much information about your market as possible to identify your former customers she refers to as your "acres of diamonds" to create more repeat and referral business. She helps you identify where your target prospects may live, which lead generation programs will work best for you and which media are most effective in reaching these prospects.
She gives Lead Builders clients hundreds of ways to generate qualified leads without spending a lot of money and puts together a 12-month Marketing Plan and calendar based on your budget to keep a steady supply of leads coming in year-round. Gale also plans public relations events, Grand Openings, canvassing programs, direct mail campaigns and teaches dealers how to use lead boxes, doorknob hangers, newsletters, inserts, customer surveys and unique ways to participate in shows to reach prospective buyers.
Finally, she meets with your local sales reps to negotiate and buy print, television or radio commercial time at "net" instead of "gross" or commissionable rates to save hundreds of dollars and provides you with a month-by-month advertising plan to use as a road map for the coming year.
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If you are choosing a 2-hour telephone consultation, please provide us with the best date/day of the week and times to schedule your telephone consultation. Here are some of the topics you can cover during your consultation:
- Analysis of Current Lead Generation Programs
- Analysis of Current Marketing Materials
- Suggestions for Promotions to Generate More Qualified Leads
- Suggestions for Making Your Home Shows Work Harder
- How to Grow Your Business to the Next Level
- How to Run a Canvassing Program
- How to Run a Successful Direct Mail Program
- Negotiating and Buying Media
- Any topic of your choice
If you are choosing an in-person consultation, you will receive three full days of focused marketing time with many recommendations for no-cost, low-cost leads as well as media recommendations. Gale can even negotiate with media people in your market. She will travel to your location on Monday, spend Tuesday through Thursday with you learning about your market and competitive situation and will return on Friday.
Gale will put together a comprehensive marketing plan and customized 12-month advertising calendar based on the programs you choose that fit your market, budget and demographics. She'll even show you how to implement these programs. At the conclusion of your consultation, you will have a road map that you can use for the next 12 months to ensure that you have enough leads to achieve your sales goals.
Once we have your request for this consultation, we will send you a confidential questionnaire to determine some background information on your company, jobs sold, types of jobs, closing ratio and percentage of advertising budget you wish to invest.
Replace yourself as marketing and advertising manager! That's the best way to make sure to follow through on all the lead generation and marketing ideas you'll want to put into effect after your consultation with Gale! If you're like most busy entrepreneurs, you won't have time to handle the day-to-day details by yourself!
We'll teach you ways to get virtually free help in implementing all the lead generation ideas and programs you'll learn - from a seminar or a consultation.
Lead Builders will continue to stay in close touch with you to monitor your progress and answer marketing questions that come up as you are implementing these programs.
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