 |
 |
You've done the "basics" and planned your work. Now it's time to work your plan
and "Hit The Bricks". This Kit will give you the final pieces you'll need to generate no-cost, low-cost leads from your entire marketing area, not just around a job site.
Includes 14 samples for your customization:
Newspaper Ads - (Click to View) - They're all here! Seven eye-catching print advertisements designed for every season of the year featuring powerful offers. You've only got 2.5 seconds to stop a newspaper reader from turning the page! Most dealers run ads about their products. That isn't going to attract attention or excite readers. These ads will! They are the ideal size to be affordable but well-placed in the main section, have great, eye-catching illustrations, bold headlines, borders and will get your office phones to ring!
Insert Pieces - (Click to View) - Lead Builders creative team has produced a couple of bold, colorful 2-sided inserts. Our "Pre-Season Special" version features a popular offer with a reply card and may be used as a self-mailer. You can even change the offer, add your company name, address and phone number and send it out. The Fall seasonal version focuses on energy saving and is great to use before cold weather hits and heating bills rise dramatically. It can be an ADVO mailer, eye-catching insert in a daily or weekly newspaper or advertisement in a coupon clipper.
Insertion Order - (Click to View) - An Insertion Order should accompany any newspaper or magazine ad or insert piece you buy in a publication. It spells out the dimensions, column inch rate, discount, position, insertion date and terms you and your media sales representative have negotiated. It also includes the contractual agreement under which you both expect your ad or insert to run.
Advertorial - (Click to View) - People tend to read articles, columns and editorial matter more than advertisements. An advertorial looks like a regular feature with a photograph of the author and words of wisdom on a product or service. But, in small type at the top of the page, you will notice the term "Advertorial". The readership for this kind of subtle advertising is really quite high.
News Release - (Click to View) - Want people to recognize your name and the name of your business? Use this standard format for a News Release that can get your company and employees lots of free publicity, press coverage and top-of-mind awareness in your community.
Click here to order this marketing kit.
|
